Cinema nine is a faith, and belief. That this 20 th century industrial art form would get the glory it deserves in India . Reversely so! With the largest cinema audience in the world, lowest gate rates and swelling box office, Cinema is a profitable art form. Indian Cinema has its own form and content. The land that gave the world's most enduring epics, mythology and a cultural renaissance known as the Bhakti movement, deserves better cinema. Far better. There is a world out there to acknowledge. And applaud. Applause is money.
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